Leadership Team

Board of Advisors:

• Dr. John Greenleaf - Former NASA Researcher and Ph.D, Scientist and inventor of The Right Stuff®
• Dr. Mitchell Kanter - President, Mitch Kanter Health & Nutrition Insight and Former Director of the Gatorade® Sports Science Institute
• Robert Krist - Managing Director, Albu Consulting and Former SVP Strategic Planning, Cadbury Schweppes (including Accelerade)
• Steve Spetnagel - Former Executive Coca-Cola North America (In-Store Marketing - traditional & non-traditional retail channels)
• Dave Ellis RD, CSCS - 20-Years College Sports Nutrition veteran; 10 years in Professional ranks.  Respected by peers as pioneer in field of applied sports nutrition, evidenced by role as President - Collegiate & Professional Sports Dietitians Association (www.sportsdietitians.org)
• Bill Gregory - Former NASA Shuttle Pilot and accomplished endurance athlete (completed 1997 Ironman Triathlon World Championship and the 2002 World Short-Course Championships on Team USA)

Management:

• Chairman: Alison Koukly Belaga - Experienced Advertising and Marketing Professional.  Developed and executed programs for the apparel and food service industries to help drive growth in consumer demand
• President/CEO: David Belaga - Experienced Executive at Pepsi, Wyeth and Hallmark as well as VC and Private Equity-backed ventures. Developed, marketed and led businesses and brands in the beverage, vitamin/supplement, food, pharmaceutical and biotechnology industries that improved consumers health and wellness